JENNIFER WANG
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Sunday Riley

Lunar New Year Kit Design

 
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Company: Sunday Riley Modern Skincare
My Role: Mid-level Packaging/Graphic Designer
(Concept Design, Visual design, Illustration)
Duration: 1 Month
Tools: Illustrator, Photoshop

 
 

I designed this kit as a way to celebrate Lunar New Year. It was a very special opportunity to design something of my own culture. Since the kit is for 2019 “the year of the pig”, I decided to illustrate a proud, happy little pig combined with other traditional Chinese elements. The Sunday Riley product images and the traditional pig-shaped shelf creates a visual balance, combing modern skin care with traditional holidays.

 

Design Process

In the early stage, I focused on illustrating various forms of pigs and combining it with the year. Since the Sunday Riley products are the main highlight, I tried different ways of bringing the illustrations and the product images together. Although it was a fun challenge to create the balance between abstraction and reality, the biggest challenge was to craft a compelling story.

 
 
 
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Cultural Inspiration

Shelves came to mind naturally when I was brainstorming objects that can highlight SR products. I was greatly inspired by the Chinese traditional selves and recalled that it’s historically used to display valuable art pieces. I joined the shelf concept with the happy pig illustration and created the “piggy shelf” that sets the perfect stage for the products.

 
 
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Design Variations

The renderings below are all part of the iterating process. It was helpful to quickly render these boxes and compare them side by side.

 
 
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Final Design

I added some depth to the “piggy shelf”, and had fun adding hidden New Year greetings in Chinese characters. :)

 
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